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Why pay for software when anyone can spin up their own version using Claude Code or Cursor in a weekend? The argument is both partially right and dangerously incomplete.

AI-assisted development is making the current way of building things feel just comfortable enough that nobody bothers to get properly frustrated anymore.

While I imagined us all sitting around the same table, the team saw a clear hierarchy. They saw people who could ultimately decide their fate. No amount of casual Slack messages could erase that power dynamic.

I can't read every résumé. Whether I read yours is based on the answer to the question that's our equivalent of a cover letter: “Why do you want to work at AppSignal?”

If you're building something valuable, assume someone will want to look under the hood one day. A little structure from day one can save you and your future self a massive amount of work later.

AppSignal, the company I co-founded, raised $22 million in a Series A. Overnight, I was no longer the bootstrapper I had proudly identified as since 1998. Enter cognitive dissonance.

With $22M in growth funding comes the responsibility to spend it wisely, and to show that our bets pay off. That means faster growth, more hires, and big strategic swings. That aligns with our goals, but it also introduces a new dynamic.

We spoke with several potential partners, some based in the US and others in the EU. Ultimately, we made our decision based on cultural alignment, market expertise, experience, and deal terms.